Which video tool do I need?

I want toUse
Make a MOV, MKV or WebM file play on more devicesMP4 converter
Convert an iPhone or camera videoMOV to MP4
Send a video that is too largeVideo compressor
Remove the start or end of a videoVideo trimmer
Make a short looping clipVideo to GIF
Check a video before posting itReel size checker
Keep only the soundVideo to audio

Video formats in plain words

The letters at the end of a video file name tell you less than you might expect. They name the container, which is the wrapper. The video and sound inside are compressed with codecs, and it is the codec that decides whether a device can play the file.

ContainerUsually containsPlays on
MP4H.264 or HEVC video, AAC soundAlmost everything, when the video is H.264
MOVH.264 or HEVC video, AAC soundApple devices. Mixed elsewhere
MKVAnythingComputers and some TVs. Rarely phones
WebMVP9 or AV1 video, Opus soundBrowsers and Android. Rarely elsewhere
3GPH.264 or H.263 videoMost devices

This is why converting between formats is sometimes instant and sometimes slow. Moving H.264 video from a MOV or MKV wrapper into an MP4 wrapper is a copy, and takes about a second. Changing the codec, say from VP9 to H.264, means decoding and re-encoding every frame.

The codecs you will meet

  • H.264 is supported by practically all phones, computers and TVs in use today. It is the safe choice for anything you send to other people.
  • HEVC, also called H.265, gives the same quality in about half the space. Recent phones record it by default. Older devices and some apps cannot play it.
  • VP9 and AV1 are used by web video. They play in browsers and on Android, and are uncommon elsewhere.

What these tools do not do

  • They do not fetch videos from websites or apps. They work on files you already have.
  • They do not read AVI, WMV, FLV or MPG files.
  • They do not join clips together, add text or music, or crop the frame.

For the background on sizes and settings, see Bitrate, resolution and file size and Video sizes for Reels, Shorts and TikTok.

Questions

What is the best video format?

For sharing, MP4 with H.264 video and AAC sound. Nothing else plays as widely.

Will converting a video reduce its quality?

Not when only the container changes, which is the common case for MOV and MKV files with H.264 video: the video data is copied without re-encoding. When the video has to be re-encoded, some quality change is unavoidable. The tools use settings that keep it small, and each one tells you beforehand which of the two will happen.

Why is my video file so large?

Phone cameras record at a high bitrate so that nothing is lost. A minute of Full HD is often over 100 MB. The video compressor brings that down to a size you can send.

Can I convert a video on my phone?

Yes, on a current Android phone or iPhone. What a phone can convert depends on its browser, its memory and the codecs it supports, and the tool tells you if something is not possible. Re-encoding a long video is heavy work for a phone, so keep the screen on until it finishes.